Anne Cazin

Anne Delplay

Anne Delplay - France

By placing your anchor in a consistent format across all this digital content, it will programmatically get linked. For example use a micro format to standardize and link all your digital content. Think of it as the foundation to build your digital presence. Publishers use the anchor to match and verify the business based on a multitude of sources, thereby linking all the content to the correct business. This is typically called the business’s online citations or web references. However, the publishers each have their own unique algorithm for matching, which therefore generate different results.



Anne Delplay